DEFINE
PRODUCT
&
BUSINESS NEEDS
DEFINING PRODUCT
AND
BUSINESSES NEEDS
Define Product or Feature
Stakeholder Requests
Vision & goals
Priorities
​
​
​
Define Product or Feature
Stakeholder Requests
Vision & goals
Priorities
​
​
SYNTHESIZE
​
ANALYZE
IDEATE
SYNTHESIS,
ANALYSIS,
AND IDEATION
Consumer needs
Consumer insights
Document requirements
Analytics review
Content audit
User interviews
​
Understand trends
Heuristic evaluation
Ethnographic studies
Focus groups
Personas
Other research (e.g., card sort)
CONCEPT
CREATE MOCKUPS
CONCEPTING
AND MOCKUP CREATION
User stories
Flows
​
PROTOTYPE
USER TEST
PROTOTYPING
AND USER TESTING
Prototypes of increasing fidelity
Usability testing
Iterative revision to design
SPECIFY INTERACTIONS &
IMPLEMENT
INTERACTION
DEFINITION & IMPLEMENTATION
Finalize interaction details
Communicate design
Communicate Interaction Detail
RELEASE
&
A/B TEST
PRODUCTION
& A/B TESTING
Testing Alternative options in production
User testing early launches
​
WEDDINGS
Describe what you offer here. add a few choice words and a stunning pic to tantalize your audience and leave them hungry for more.
MID
SEASON
SALE
SAVE UP TO
50%
SPRING
SALE
Save Up to 50%
THE BAKERY
Tell your visitors your story. Add catchy text to describe what you do, and what you have to offer. The right words can inspire and intrigue your audience, so they’re ready to take action on your site. To start telling your story, double click or click Edit Text.
3 cups
Blueberries
3 cups
Flour
2 tsp.
Cinnamon
1 cup
Sugar
2 tsp.
Oil
2 tbsp.
Salt
1½ cups
Butter